The Challenge: The current Nunavut Tourism website wasn’t up-to-date or engaging considering it is the number one touch-point for tourists looking to learn about Nunavut, as well as to trip plan. How can we re-brand and market Nunavut to showcase its natural beauty, bountiful tourism, rich history and exciting multiculturalism?
The Solution: To create loyalty through an updated and easy to use interface with eye-catching visuals, while increasing Nunavut Tourism’s value in a modern, approachable way. Nunavut is a vast and stunning territory, with plenty to feature. By using user-generated photography Nunavut Tourism’s website was transformed to demonstrate its true Northern experience.