The Challenge: The deodorant aisle can be a truly confusing and polarizing experience. Men’s product to one side and women’s to the other side, much like a high-school prom. How can we create a product that defies the boundaries of gendered products, in a fun and environmentally friendly way?
The Solution: Swipe is a gender-neutral deodorant, looking to break the ice in the divided aisle. This line of packaging talks to male, female and other-gendered (a-gender, non-binary, gender-neutral…) people. It’s made from all natural ingredients that your pits will be pleased by. It comes in a biodegradable kraft push-up tube, that can be recycled with ease.